GOMC
20 minutes slot(10 mins of presenatations)
Deadlines will be posted. PPT submission 2 days before presentation. June 15th is the last day to submit.
Generally within 2 weeks after completion of your campeign.
Video of the presentation screened / Points of Presentation (Check List)
What stood out of this presentation ?
Divided up the presentation, Under graduate team. Passionate about the cause !
Analytically thinking. Show numbers on every slide to justify numbers.
Scenario before and after.
Clear Conversion Goals !
Why only a particular number of volunteers ? .. What are u going to do with excess volunteers !
Numbers justifying numbers relating to business goals.
Practice and split up presentations ! Dr.Ram is ready to meet up individually with the PPT. She will help us to review the report
ROI calculation is very important. Needs to be put
Try to quantify the ROI.
Time your self.
Introduce your client and thank them
20 minutes slot(10 mins of presenatations)
Deadlines will be posted. PPT submission 2 days before presentation. June 15th is the last day to submit.
Generally within 2 weeks after completion of your campeign.
Video of the presentation screened / Points of Presentation (Check List)
- Choosing the Client
- Why NGO
- Why OPCS
- OPCS's Exisiting Website
- Campeign Structure
- NAme Campeigns connect to website, Adwords / population connections
- Goals / Volunteering .. Connect to Mission Statement GAOLS .. 20% more PAge views / Convesions
- Revenue generation . 20% to download wish list
- Matriz used .. high traffic
- Campeign Strategy .. What did u do / Geo Targeting
- Budget Allocation
- Weekly objectives / Budget allocation
- First week Disappointment / Ad rank -> Placement -> Conversion
- Required drastic conversion
- Increased Max CPC
- Problems and Resolutions
- First major changes -> Change in Landing pages / Conversion
- Second Major Changes -> Ad group Changes / Changes to download the calendar etc
- Redefine conversion
- Third Major change -> More descriptive change in the ad using key words
- Increased daily budget Adding new keywords
- Week Wise events .. Focus on primary goals
- Overall Results
- Impressions VS CTR
- Why we chose a particular schedule for the campaigns
- Impact of a particular event ?
- When were most conversion
- How much money is earned per conversions ?
- Wish List ?
- Campaign and ad-words wise objectives !
- Increase in page traffic
- Future Recommendations Budget / Social Platform / Receptive audience / Direct to all audience / Optimize Marketing strategy
- Learning outcomes
- Client Relationships
- Blog snapshot
Questions :
- Comparison with previous three weeks ?
- Biggest challenge ?
- What did u do when u cannot make change to website ?
- What matters is what did u do to deal with the challange
What they did good :
- Clearly defines conversion goals ?
- What conversion meant ?
- Numbers ? Forecast ?
So many downloads, Page views, Volunteers
What stood out of this presentation ?
Divided up the presentation, Under graduate team. Passionate about the cause !
Analytically thinking. Show numbers on every slide to justify numbers.
Scenario before and after.
Clear Conversion Goals !
Why only a particular number of volunteers ? .. What are u going to do with excess volunteers !
Numbers justifying numbers relating to business goals.
Practice and split up presentations ! Dr.Ram is ready to meet up individually with the PPT. She will help us to review the report
ROI calculation is very important. Needs to be put
Try to quantify the ROI.
Time your self.
Introduce your client and thank them
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