Wednesday, April 18, 2012

Data Visualization / Social Media Business Models

Google Motion Charts
Blog By Stepehen Few : http://www.perceptualedge.com/blog/

Teradata link : Microstrategy

How do we make money for the Social Media ?

Advertisement. How is Google making money and how have they monetized that ? Taking your own data and selling it to you. Ad based revenue is the primariy medium to monetize social media. Posting ads on display network
Google Ad-sense Program.

What's the point of Google+
Refinement of search results
Opportunity to get more and more data about you

Facebook model
Advertising

Facebook Vs Google+
User Data Vs Search Data
Facebook know so much more about you
When / Where / What / Music / Family / Books / Kids / Gender / Photos .... Google wanted this kind of data that is why Google+ was started
Google acquestuin of Youtube

Facebook acquisition of Instagram

  • Easy to upload photos 
  • Increased User Base

Facebook Insights

Twitter Business Model
FireHose -> Access to tweets in real time
Brand and sponcered 

Fremium Business Model

Linked in targeting Companies
Huge market for recruiters. Attractive candidates for future recruitment.

Virtual Goods Model

Location Based Business Model
Four Square
Twitter + American Express + Four Square Partnership

Group on and living social

URL Shortner - BitURL
Diffusion pattern in News Media

Yelp / Trip Advisor
Selling opinions to third party !
Sopnsored Vs Regular Link

What is the Unique Value Proposition and sustain you over time




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